live. Privacy Policy
This Privacy Policy explains how IGO Technologies, operating live. ("live.", "we", "us", or "our"), collects, uses, stores, shares, and protects personal information when you use live..
live. currently operates in the United States, United Kingdom, and South Africa.
1. Information We Collect
Depending on how you use live., we may collect:
Account Information
- username;
- display name;
- email address;
- telephone number;
- password or authentication information;
- date of birth or age information;
- profile picture;
- account preferences; and
- country or region.
Livestream Information
When you livestream or participate in a livestream, live. may process:
- video;
- audio;
- livestream metadata;
- comments;
- chat messages;
- reactions;
- gifts;
- viewer information;
- moderation reports; and
- moderation records.
Device and Technical Information
- IP address;
- device type;
- operating system;
- app version;
- device identifiers;
- crash information;
- approximate location derived from technical information;
- network information;
- language and regional settings; and
- security and fraud-prevention information.
Usage Information
- livestreams viewed;
- creators followed;
- interactions;
- searches;
- comments;
- likes;
- gifts;
- account activity;
- reports;
- blocks;
- moderation activity; and
- feature usage.
Payment Information
If you purchase coins, gifts, subscriptions, or other paid features, payment information may be processed by the applicable app store or payment provider.
live. may receive transaction information such as purchase amount, transaction identifier, product purchased, country, and transaction status.
We do not necessarily receive or store your full payment-card number.
Age and Safety Information
We may process age-related information to determine eligibility, enforce age restrictions, protect minors, provide age-appropriate features, prevent prohibited users from accessing live., comply with legal obligations, and protect the Service.
Where an age-verification provider is used, live. will seek to minimize the information retained by live. and use it only for appropriate purposes.
2. How We Use Information
We may use personal information to:
- create and manage accounts;
- provide livestreaming;
- display profiles;
- deliver notifications;
- process purchases;
- operate gifts and creator features;
- prevent fraud;
- prevent abuse;
- moderate content;
- investigate reports;
- enforce our Terms;
- enforce age restrictions;
- protect users;
- provide customer support;
- improve the Service;
- analyze performance;
- maintain security;
- comply with law;
- respond to legal requests; and
- establish, exercise, or defend legal claims.
3. Livestream and Moderation Processing
Because live. is a livestreaming platform, content may be processed for safety and moderation purposes.
This may include automated systems and human review.
Where technically appropriate, moderation systems may detect potential nudity, sexual content, violence, dangerous behavior, hate or harassment, child-safety concerns, spam, scams, prohibited substances, and other violations.
We may retain moderation evidence for a reasonable period necessary to investigate reports, enforce rules, handle appeals, prevent repeat abuse, or comply with legal obligations.
4. Information Sharing
We may share information with:
- cloud-hosting providers;
- livestream infrastructure providers;
- content-moderation providers;
- analytics providers;
- customer-support providers;
- payment processors;
- fraud-prevention providers;
- age-verification providers;
- security providers;
- professional advisers;
- auditors;
- legal authorities where required or permitted; and
- companies involved in a merger, acquisition, restructuring, or sale of assets.
Service providers are expected to process information according to applicable contractual and legal requirements.
5. Legal Requests
We may disclose information where reasonably necessary to:
- comply with a subpoena, court order, warrant, or other lawful request;
- comply with applicable law;
- investigate suspected criminal activity;
- protect users;
- prevent serious harm;
- protect live.;
- investigate fraud; or
- establish, exercise, or defend legal rights.
6. International Transfers
live. may use service providers located in countries other than the country where you live.
Where required by applicable law, live. will use appropriate safeguards for international transfers of personal information.
7. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Policy, unless a longer retention period is required or permitted by law.
Different categories of information may have different retention periods.
For example, security logs, transaction records, moderation evidence, and legal records may need to be retained longer than ordinary account information.
When information is no longer required, we may delete, anonymize, or securely dispose of it.
8. Security
We use reasonable technical and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, disclosure, or destruction.
No internet service can guarantee absolute security.
9. Your Privacy Rights
Depending on where you live, you may have rights concerning your personal information, including rights to access information, request correction, request deletion, object to certain processing, withdraw consent where processing relies on consent, request information about processing, exercise applicable data portability rights, complain to a relevant regulator, and exercise other rights provided by applicable law.
South African users may have rights under POPIA concerning access, correction, deletion and objections to certain processing. POPIA establishes conditions for lawful processing and data-subject participation.
10. Account Deletion
You may request deletion of your live. account from Me in the live. app by tapping Delete account, or by emailing cmssecure@gmail.com.
We may retain limited information where necessary for fraud prevention, legal compliance, dispute resolution, security, accounting, or other lawful purposes.
11. Children's Privacy
live. is not intended for children.
We do not knowingly permit children below the live. app's minimum age to use the Service.
If we learn that we have collected personal information from a child in circumstances where applicable law requires deletion or parental consent, we will take appropriate steps.
US law, including COPPA, can impose specific requirements when an online service collects personal information from children under 13.
12. Cookies and Similar Technologies
live. and its service providers may use cookies, SDKs, device identifiers, pixels, analytics technologies, or similar technologies where appropriate.
These technologies may be used for authentication, security, analytics, performance, preferences, fraud prevention, and advertising where applicable.
Where consent is legally required, live. will request it through an appropriate mechanism.
13. Advertising
If live. displays advertising, we may share limited information with advertising providers where permitted by applicable law and subject to our privacy choices and consent mechanisms.
We will not knowingly use children's personal information for targeted advertising in violation of applicable law.
14. Sensitive Information
live. does not intentionally request sensitive personal information unless reasonably necessary for a legitimate purpose, safety process, legal requirement, or service functionality.
Users should not broadcast or publish another person's sensitive personal information.
15. Privacy Complaints
Privacy questions or complaints can be sent to:
Privacy Contact: IGO Technologies
Email: cmssecure@gmail.com
Where applicable, users may also contact the relevant data-protection authority.
16. Changes
We may update this Privacy Policy.
When required, we will provide notice of material changes.
17. Contact
IGO Technologies
cmssecure@gmail.com